Stretch of "Forest" Advertisement in Space City

Analysis / Ferdy. No denying, Medan is the third largest city in Indonesia is one of the billboards in the desert town of some street corner.

By: Ir. Tawhid Ichyar, MT

Expertise in delivering the product information is present in various forms of packaging beautiful and interesting. Information on various forms of business, ranging from retail businesses to multinational companies. Ads celebration of marriage, circumcision, even death itself imaging relies on advertising and promotion to convey information to the public.

At night, look at the flickering lights that offer a series of very young glamouristik color of the product at every billboard in the center of trade in Medan. Along Jalan Diponegoro, Sudirman, Kampung Madras, Merdeka square, Castle field, Kesawan, Majestik and Iskandar Muda decorate the town hall. As far as the eye could see like a forest of Medan city center billboard. Colorful blinking became one means of decoy for pedestrians and vehicle drivers.

Capabilities deliver the message through advertising and other promotional methods to consumers plays an important role for the success of the products will be sold. Media advertising always rely on the strength of the dissemination of information within the scope of the form and type of technology, to reach the masses. The creative process of a designer ads almost always begins with the intention to hold the interest and attention of the crowd, the masses, to identify, try and buy products or services offered. Within this context, the ads never lost the creativity to be processed in achieving that goal.

Communication Modern Society

Today, advertising has evolved into a communication system which is very important and effective, not only for producers of goods and services but also for consumers. Advertising is an integral part of economic and social system of modern society. On the economic system that is based on the market, consumers are increasingly relying on advertising and other forms of promotion to get the information they will use in making decisions whether to buy a product or not.

Medan city views stretching from the data of population growth, economic growth, the growth of the region woke up, and other growth indicators of the dynamic running properly. Economic observer from North Sumatra University (USU) Drs Jhon Tafbu MEc Ritonga, said the field was still the motor of economic growth in North Sumatra by donating 25 percent (Gross Regional Domestic Product (GDP) of North Sumatra.

Medan city, he said, also still has a fairly attractive business climate in terms of economics. Indicators can be viewed from Medan city population growth that reached 2.5 to 3 percent while the birth rate is only around 1.6 percent.

From the latest report data Pemko Medan, the number cummuter (residents commute every day because of work) accounted for about 500,000 each day. This amount is approximately 25 percent of legal residents. While from the demand side, rising incomes have pushed consumption. Per capita income rose an average 16.8 percent per year, ie from Rp7, 33 million in 2000 to Rp12, 50 million in 2004. This certainly encourages the growth of consumption or increase people's purchasing power.

Business value of the national advertising industry in 2009 is estimated to reach Rp 53 trillion. While for growth in 2010 is estimated to rise 15 percent, could reach Rp 60 trillion. Top position in the year 2009 was occupied by the communication, ie USD 3.8 trillion, the government sector and political ad with ad spending of Rp 3.6 trillion or 64 percent increase significantly from the year 2008 amounting to Rp 2.2 trillion.

The biggest ad revenue receipts are expected from the product provider, cigarettes and banking. Food or drink product advertisements and household consumer goods alias nor small. To maintain healthy competition, P31 also has asked the local government to be involved in providing recommendations for the establishment of a new advertising company as well as the installation of various types of advertisements.

The growth of "Forest" Advertisement

Ability of advertising and promotional methods to deliver messages to consumers to make this area a very important role for the success of the company introduced the product to the consumer.

From the various ads, billboard advertising market share to suck a lot of cake in this city's largest advertising, following ad in print and electronic media, however, this one advertising business often precede each other between a billboard with another billboard. Making signs perboden violated. Although cast in the light to illuminate it at night but also sometimes oppressive eye, blocking standpoint interesting buildings in Medan that should be enjoyed.

Billboard media is interesting, emblazoned across the street, contrast and stand out, look up, self imaging election ads that ask people to choose it as the best candidate terpapampang in it. With various moral messages for concurrent changes decorate crossroads, places of Medan city strategy.

Number of advertisements in the form of billboards and billboards, from 11 candidates for mayor and his deputy in the first round Pemko Medan hopefully it has prepared itself in attracting retribution. Regulation of advertising is already regulated in the legislation under Agency authority.

This five-yearly elections Moment pity if not utilized Agency of Medan, in attracting retribution pursue original income (PAD) of Medan on the advertising sector.

"Given the number of candidates billboard installed in all areas of Medan City, ought to be able to add local revenues," said Situmorang Sudung when receiving a working visit (Kunker) Legislative Commission A Medan, recently.

When viewed data from the old billboard permit straightening and cut illegal billboards, Agency may lift the realization of revenues from March to April 2008 from 261. 713 000 to 1,375,531. 003, good and hard work can still be maximized.

"The potential for leakage pandapatan (PAD) of the tax bilboard and billboards to reach miliyaran rupiah. DPRD Medan therefore expected to be proactive to tighten supervision over the PAD billboards and the billboard." Medan street Adinegoro Kejari said Monday.

Our expectations, as expectations of urban communities, may grow forest official or billboard advertisement billboards wild-PAD does not contribute, do not overlap each other grow plants like wild jungle ahead of asylum in the streets of the city of Medan.

(The writer is the observer of environmental issues)
(analisadaily.com)